After the disappointing sales of ‘Busted’, Cheap Trick left Epic Records and later signed a multi-album deal with Warner Brothers. The were under contract for 10 albums. Warner Brothers had high hopes for the band. Those hopes got the band a massive producer with the great Ted Templeman. Thanks to Ted, the album had a much heavier sound with way more guitar and way less keyboards. I couldn’t be happier with that idea.
The album was released on March 4, 1994 but didn’t sell like the label would’ve liked. The biggest reason was lack of promotion as the two reps that signed Cheap Trick had both been fired prior to release and as a result, the lack of promotion. Well duh, how can the label blame the band. I guess it doesn’t matter whose fault because the label dropped the band after one album. I guess that 10 album deal wasn’t worth the paper it was written on. The boys must have been very disheartened after that. Robin Zander, Rick Nielsen, Tom Peterrson and Bun E. Carlos were now 12 albums in to their career and now no label.
The band used a lot of outside writers again and some really big names like Jim Peterik, Michael Mcdonald, Mark Spiro, Terry Reid, Todd Cerney and Julian Raymond. The album also featured something different on the cover, the Cheap Trick logo was changed and the normal font was no more. The cover was also scary as hell as it had some clown molesting a woman or whatever he was about to do to her. Not the most flattering and I am missing the normal Robin & Tom on the front and Rick and Bun E. on the back.
